Founded in 1982, Adobe initially focused on creative professionals and document solutions. In recent years, the company has expanded aggressively into the enterprise with a range of cloud applications and platform solutions designed to help deliver exceptional customer experiences. The Adobe Experience Cloud helps businesses transform how they think about their customers, from engagement to product co-creation. Driven by its belief that “People Buy Experiences. Not Products,” Experience Cloud has become a high-growth engine within the broad corporate portfolio of services and technologies aimed at creative people. In its earnings release for Q1, the company described its unique position: “Only Adobe has data from trillions of transactions, tens of millions of products and thousands of retailers, which gives us the unique ability to assess the global digital economy in real-time… We’re developing an economic index to help companies get a better understanding of local and global trends so they can anticipate changes and manage their businesses effectively in this dynamic market.”
Adobe’s cloud services
Behind that aggressive claim, Adobe Experience Cloud offers the following services: Advertising Cloud, Analytics, Audience Manager, Campaign, Commerce Cloud, Experience Manager, Marketo Engage, Primetime and Target.
Why Adobe has earned a spot in the Cloud Wars Top 10
Adobe Experience Cloud offers a differentiated set of solutions and capabilities to help businesses put customers and customer experiences at the center of their digital transformations. For its fiscal Q1 ended Feb. 28, 2020, Adobe said its Experience Cloud revenue was up 15% to $858 million, giving it an annualized run rate of $3.43 billion. With the business likely to continue growing throughout this year, Experience Cloud has a chance of reaching $4 billion in revenue for calendar 2020 and solidifying Adobe’s #10 spot on the Cloud Wars Top 10.