The World’s Top Cloud Vendors


The Cloud Wars ranking of the 10 most-influential cloud vendors in the world. We adjust the rankings regularly, so check back for fresh insights and updates.

August 12, 2019

Shopping for modern enterprise technology has never offered more choices, customer-centric capabilities, and openness—and more competition among world-class vendors. After a few early-stage years in which almost all cloud vendors were focused on convincing enterprise buyers that those buyers *desperately needed* what those cloud vendors just happened to have, the tech industry is growing up rapidly and is reorienting itself around what business customers want and need. This might sound obvious or trite, but I believe it’s one of the primary reasons that the enterprise-cloud sector has become one of the greatest growth markets the world has ever seen.

And this surge toward customer-centered capabilities is only intensifying. Google Cloud’s rapid and widespread improvements under CEO Thomas Kurian offer a standout example. The recent decision by Oracle—the ultimate go-it-alone individualist—to enter into a broad cloud “interconnect” agreement with Microsoft is another. IBM’s disclosure of its plans to use Red Hat to drive new value for customers is another. And Microsoft’s pursuit and execution of broad and deep agreements with SAP, Oracle, and ServiceNow is yet another. So if you think the cloud market has been innovative until now, just wait—because as good as it is now, the best is yet to come.

The Cloud Wars Top 10



2018 Cloud Revenue: $32.3B
Cloud Services: IaaS, PaaS, SaaS
CEO: Satya Nadella

$11B in Q cloud rev, besting Salesforce, SAP, Oracle, IBM combined

Why it’s beating Amazon: innovative partnerships



2018 Cloud Revenue: $25.7B
Cloud Services: IaaS, PaaS
CEO: Andy Jassy

AWS Q2 revenue jumps 37% to $8.38B

Cites broad innovation in ML as key to growth



2018 Cloud Revenue: $13.0B
Cloud Services: SaaS, PaaS
CEO: Marc Benioff and Keith Block

2018 CRM market share topped SAP, Oracle and Adobe—combined!

Will Salesforce get into HCM??



2018 Cloud Revenue: $5.6B
Cloud Services: SaaS, PaaS
CEO: Bill McDermott



2018 Cloud Revenue: $5.3B
Cloud Services: SaaS, PaaS, IaaS
CEO: Mark Hurd

Inside its blowout fiscal Q4

How it plans to deliver simplicity and integration in analytics


Google Cloud

2018 Cloud Revenue: unknown
Cloud Services: IaaS, PaaS, SaaS
CEO: Thomas Kurian

Kurian’s customer focus leads jump from #7 to #6



2018 Cloud Revenue: $19.2B
Cloud Services: SaaS, PaaS, IaaS
CEO: Ginni Rometty

“Every conversation is about cloud” – global sales leader



2018 Cloud Revenue: $2.61B
Cloud Services: SaaS, PaaS
CEO: Aneel Bhusri

First $1-billion quarter expected within 12 months

Total revenue up 33% to $825 million

How it’s cranking up the heat in the cloud ERP wars



2018 Cloud Revenue: $9B
Cloud Services: PaaS

Moves up from #10, with ties to MSFT, AWS, GOOG



2018 Cloud Revenue: $2.61B
Cloud Services: SaaS
CEO: John Donahoe

Posted $3 billion in revenue for the last 12 months

The media and some analysts perpetuate the silly myth that the cloud begins and ends with public-cloud Iaas. While IaaS is certainly important, it’s the software layers farther up the stack—PaaS and SaaS—that are driving even greater business value, innovation and differentiation for business customers.


Here at Cloud Wars, our Top 10 rankings are created from the POV of business customers, not from inside the tech-industry bubble.