The World’s Top Cloud Vendors


The Cloud Wars ranking of the 10 most-influential cloud vendors in the world. We adjust the rankings regularly, so check back for fresh insights and updates.

March 1, 2021

Industry clouds are rapidly becoming the hottest segment of the high-growth enterprise-cloud business as the #1 player in the Cloud Wars Top 10, Microsoft, has made a full commitment to vertical solutions. This specialized segment is drawing the attention of almost every vendor in the Cloud Wars Top 10:

  • #1 Microsoft last week introduced new industry clouds for Manufacturing, Financial Services, and Nonprofits;
  • #3 Google Cloud was the first of the major cloud players to jump into industry-specific solutions, a key component of CEO Thomas Kurian’s strategy;
  • #4 Salesforce has a handful of industry clouds but has not–at least not yet–made them a high-profile part of its business;
  • #5 SAP is rolling out a massive effort around its Industry Cloud that will span 20+ industries;
  • #6 Oracle is aggressively fusing the capabilities of its traditional LOB SaaS apps with its substantial roster of industry-specific apps;
  • #7 ServiceNow has been intensifying its vertical-market approaches under CEO Bill McDermott; and
  • #9 IBM recently launched an purpose built cloud for banks, and says it will be doing more industry clouds.

Explore The Cloud Wars Top 10 Special Report


The Cloud Wars Top 10


Fiscal Q1 Cloud Revenue: $15.2B

Cloud Services: IaaS, PaaS, SaaS

CEO: Satya Nadella

Nadella drives big industry-cloud expansion, cites 3 customer benefits

2020 cloud revenue 31% higher than AWS; bigger than AWS + Google Cloud

EVP of Cloud & AI Guthrie outlines need for “digital tech intensity”


AWS Q3 Cloud Revenue: $11.6B

Cloud Services: IaaS, PaaS

CEO: Andy Jassy

As AWS Q4 revenue jumps 28%, Jassy replaces Bezos as Amazon CEO

Jassy’s 8-pt. “reinvention” plan includes “maniacal”, “relentless”

Special Report: if Slack worth $28B, then how high could AWS IPO go?

3Google Cloud

Q3 Cloud Revenue: $3.44B

Cloud Services: IaaS, PaaS, SaaS

CEO: Thomas Kurian

Yes, Google Cloud lost $5.6B in 2020, but 5 reasons that’s good news

Remains world’s fastest-growing cloud vendor as revenue soars 46.5%

Special Report: can world’s hottest cloud vendor sustain hypergrowth?


Q2 2020 Cloud Revenue: $5.15B

Cloud Services: SaaS, PaaS

CEO: Marc Benioff

Q4 revenue up 20%; growth rate last 5 Qs 34%, 31%, 29%, 19%, 20%

Special Report: w/Slack, Benioff boosts big target from $35B to $50B

Benioff's tough-love advice to passive CEOs: 'Get out of paralysis!'


Q3 Cloud Revenue: $2.32B

Cloud Services: SaaS, PaaS

CEO: Christian Klein

Klein on huge 2021 opportunity: “suddenly you are managing in real time”

Special Report: Huge bet on Industry Cloud to outpace Oracle, Salesforce

Klein vows to lead market with Industry Cloud: "always been our strong suit"


Q1 FY21 Cloud Revenue (est.): $2.25B

Cloud Services: SaaS, PaaS, IaaS

CEO: Safra Catz

Ellison rattles software industry by modernizing name of CX category

10 predictions from Catz: “customer commitment is incredibly strong”

Special Report: defying ankle-biters, Ellison creates cloud powerhouse


Q3 Cloud Revenue: $1.09B

Cloud Services: SaaS

CEO: Bill McDermott

10 insights from CEO McDermott on his company’s path to $10B

Q4 subscription-revenue jumps 32% on “workflow revolution”

Special Report: McDermott & Co. are disrupting entire market


Fiscal Q2 Cloud Revenue: $1.06B

Cloud Services: SaaS, PaaS

CEO: Aneel Bhusri

Quarterly subscription revenue tops $1B for first time, up 20% in Q4

Bhusri raves about impact of co-CEO model and Chano Fernandez

Special Report: pushing advanced tech to rip and replace legacy IT


Q3 Cloud Revenue: $6B

Cloud Services: SaaS, PaaS, IaaS

CEO: Arvind Krishna

Q4 cloud revenue plummets to 8%—can Krishna reignite significant growth?

Special Report: Krishna must prove much more to IBM Cloud than Red Hat

As Krishna focuses on hybrid cloud, 4 huge no-growth businesses flounder


Q2 Experience Cloud Revenue: $826M

Cloud Services: SaaS

CEO: Shantanu Narayen

Special Report: Can Narayen mimic consumer success in enterprise?

Can Narayen's Experience Cloud compete head on against Salesforce?

Q3 Experience Cloud revenue again held down by Advertising Cloud trouble

The media and some analysts perpetuate the silly myth that the cloud begins and ends with public-cloud Iaas. While IaaS is certainly important, it’s the software layers farther up the stack—PaaS and SaaS—that are driving even greater business value, innovation and differentiation for business customers.


Here at Cloud Wars, our Top 10 rankings are created from the POV of business customers, not from inside the tech-industry bubble.