Cover image for Cloud Wars Live: Bonnie Tinder on Customers
Cover image for Cloud Wars Live: Bonnie Tinder on Customers

If You Build a House on Swamp Land… | Tinder on Customers

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Welcome to the first episode of a new Cloud Wars Live monthly series: Tinder on Customers. Bonnie Tinder is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In Tinder on Customers podcast episodes, Bonnie and I talk about how choosing the right partner is critical to success.

Episode 1

Bonnie and I agree that COVID-19 was a massive reset. When digital transformation projects that were happening prior to March were clipping along, life was good. And then wham! Big projects were taken down, and every single company changed their scope.

We also discuss Microsoft CEO Satya Nadella’s recent comment that the tech world has gone through two years of digital transformation in the past two months. Amid such change, Bonnie says that businesses that were forward-thinking and had a presence were the ones who came out on top. Finally, Bonnie concludes with the need to have a connection with customers and employees, and the necessity to reinvent yourself from the ground up.

Also in this episode:

  • No industry has been immune to this disruption
  • A curveball is okay – but when you’re expecting a fastball you’d better be resilient at the plate
  • Per Marie Kondo, let’s get rid of the things that no longer serve us
You can also stream the audio-only version of this episode:

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Follow Bonnie on Twitter and LinkedIn for additional insights into vendor-customer relationships.

Stream more from Cloud Wars Live:

Cloud Wars Live Digital All-Stars

Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.

This episode is brought to you by BMC Software.