Founded in 1977, Oracle made its name in the database business where it has become the dominant provider in the world. About 15 years ago, Larry Ellison—Oracle’s founder, former CEO and current chairman and CTO—began expanding into enterprise applications through a series of acquisitions. A few years later, Ellison’s development teams began rewriting for the cloud Oracle’s massive collection of IP: databases and related technologies, security, operating systems and more. At the same time, Oracle began aggressively acquiring cloud-computing companies. As a result, Oracle is now #6 on the Cloud Wars Top 10 and is one of the few vendors that plays in all 3 layers of the cloud. Ellison was among the first tech-industry executives to articulate the vast potential of hybrid computing, given that Oracle’s vast customer base has made it clear that they plan to keep much of their digital estates in the realm of on-premises IT. Ellison has thus referred to this as “the decade of coexistence.”
Oracle’s cloud services
The company’s huge product lineup includes cloud application suites for ERP, HCM, supply chain, marketing, sales and service. Oracle is also fusing its PaaS business with its IaaS business and in that combined space offers Autonomous Database, data management, analytics, compute, the [email protected] private cloud, application development and a full infrastructure stack within what it calls its Generation 2 Cloud portfolio.
Why Oracle has earned a spot in the Cloud Wars Top 10
Oracle’s deep roots in database technology go back to its founding in 1977. Its cloud strategy is now pivoting around the new and currently unrivaled Autonomous Database. This in-demand product requires Oracle Cloud Infrastructure, so any customers who want the self-driving database must run it on Oracle IaaS. Oracle does not break out specific cloud revenue, but I’m estimating its calendar 2019 cloud revenue was about $7.8 billion.