Cover image for Cloud Wars Live, featuring Christopher Lochhead
Cover image for Cloud Wars Live, featuring Christopher Lochhead

“If You Find Yourself Walking Through Hell, Keep Going” | Lochhead on Different

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Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. He’s a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.

Episode 12

In this episode: Chris can relate to the classic Winston Churchill adage, “If you find yourself walking through hell, keep going.”

We take a hard look at the reality of COVID-19’s disruptions across the United States. Chris says that from an economic point of view, we’ve gone from the strongest economy in modern history to the worst economy since WWII in roughly one month. The bailout coming from Congress is essential, but going to be complex—and Chris is calling for radical transparency and governance.

Next, Chris and I talk “essential services” and technology. We look at why maintaining a healthy supply chain is an essential service. And how amid the crisis, companies like Walmart, Amazon and Costco are stepping up to become omnichannel companies. Additionally, Chris says the internet is an essential service. Data is an essential service. Cloud is an essential service. And our mobile and wireless networks are essential services. Because in a crisis, data can save lives.

Finally, we hear from Chris highlights from his recent podcast interviews with Chris Fussell, a Navy SEAL, and Stanley McChrystal, a four-star General.

You can also stream the audio-only version of this episode:

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Cloud Wars Live Digital All-Stars

Christopher Lochhead is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.