Cover image for Cloud Wars Live: CRM Guru Paul Greenberg: Purpose of Delight
Cover image for Cloud Wars Live: CRM Guru Paul Greenberg: Purpose of Delight

CRM Guru Paul Greenberg: Purpose of Delight | Cloud Wars Live

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For this episode of Cloud Wars Live, I talked with Paul Greenberg, Founder of The 56 Group LLC.

 

The Big Themes:

  • A sprint to the finish line: Digital transformation doesn’t just mean changes in our business models. We’re seeing a fundamental change in our culture.
  • Truly engaging with customers: Not only you are benefiting yourself, but you are also benefiting others – and that’s true empathy.
  • Seven and a half billion people on this planet: We all want to be happy, and that journey to happiness is not a bad thing.
  • Amazon makes zillions of dollars with Prime: If they say it’s going to be delivered on November 6th, and it shows up on November 5th you go wow!

The Big Quote: “Ryanair CEO Michael O’Leary said, ‘If I had known that being nice to customers would have worked so well, I would have done it a lot sooner.’”

You can also stream the audio-only version of this episode:

This episode is brought to you by BMC Software.