“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In Tinder on Customers episodes, Bonnie talks about the need to embrace the challenges that come with digital transformation.
The Big Themes:
- Home projects vs. digital transformation projects: There are going to be challenges along the way—here’s how to keep calm and soldier on!
- Embrace the disruption: Enjoy the journey. In the end, is you’ll be able to see the full value of the project.
- Prepare to be annoyed: There are times you are going to be annoyed with your software vendor for certain things – but stay focused on the larger goal.
- Pursue the gain, get over the pain: Bonnie has some customers who say it was twice as much time as they thought – and a lot more expensive than they thought – but they still rated the project as excellent.
The Big Quote: “If they’re going to be impactful to your business, they’re going to be big and complicated – and there are going to be challenges along the way.”
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Cloud Wars Live Digital All-Stars
Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
This episode is brought to you by BMC Software.