Each month, “Araujo on Transformation” episodes feature conversations with Charles Araujo, founder of the Institute for Digital Transformation. We all hear a lot (too much?) about Digital Transformation, but Charles is working to ground that platitude in reality. An engaging speaker and best-selling author, Charles is spreading the gospel of business change through an equally human and technological lens. Today, we talk about “empathic design” and how it can make enterprises stronger.
The Big Themes:
- Empathic design is creating a level of engagement for both your employees and your customers so that you are now listening to their needs.
- William Gibson wrote a book called “Neuromancer” and was fond of saying, “The future is here, it’s just not evenly distributed.”
- You may not have empathy, you may not be able to feel the emotions of people you’re serving, and you may not put yourselves in their shoes – but there are ways to solve that.
- A reporter said to Steve Jobs when the iPad came out, how did you know this? And he said, “Our task is to read things that are not yet on the page.”
The Big Quote: “The rigidity of all this structure, which was vital in the industrial age, is becoming this albatross around our necks.”
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Cloud Wars Live Digital All-Stars
Charles Araujo is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
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