Cover image for Cloud Wars Live: Exec Communication
Cover image for Cloud Wars Live: Exec Communication

Exec Communication: Best Friend, Worst Enemy? | Tinder on Customers

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“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In this Tinder on Customers episode, Bonnie offers advice around exec communication, from delivering the good news first to K.I.S.S.

Episode 9

The Big Themes:

  • Keep it simple: Your projects are complex but you must be able to distill your progress into an executive summary that can be absorbed in a minute or less.
  • Deliver the bad news as early as possible: Problems tend to snowball in these projects, so get them out in the open before they derail the project.
  • Give ‘em the good news: Celebrate milestone successes and team members who made a difference. Showcase early impacts and user feedback.
  • Do a post-mortem upon completion: Knowing that these projects never end, measure the final impacts versus the expectations of value going in.

The Big Quote: Mark Twain: “I was going to write you a short letter, but I didn’t have time. So I wrote you a long one.”

You can also stream this episode in audio-only format:

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Cloud Wars Live Digital All-Stars

Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.

This episode is brought to you by BMC Software.