Formula 1 Drivers Who Grew Up on Simulators | Uphoff on Industry

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Each month, Tony Uphoff, visionary CEO of, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” will explore the innovations, upheavals, and breakthroughs reshaping the the world of manufacturing and industrial markets. Join Tony and me as we discuss disruptive new trends in the digital-industrial world: not just how products are designed, sourced and manufactured, but also the new ways in which industrial companies are getting up to speed on marketing, sales and customer experience.

Episode 3

In this episode: Tony and I look at the “flywheel” effect, and why simple systems that companies don’t need to think about are good. Plus, Tony marvels at the fact that new, 17 year-old Formula 1 drivers grew up in the age of simulators, using them thousands and thousands of times. Tony also discusses the role of MRO (maintenance, repair and operations). Will the term change to “optimization”? That could mean a new machine—or a new capability. And Tony and I look at how AI and ML continue to emerge and grow in influence, and how we’re starting to see serious levels of scale and speed—and also applications that we haven’t thought of before.

You can also stream the audio-only version of this episode:

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Cloud Wars Live Digital All-Stars

Tony Uphoff is one of our regular Digital All-Stars. The All-Stars are experts who will appear in regular video podcasts focused on the critical themes shaping (and re-shaping!) the business world in the digital age of 2019. Our intention is to provide regular chunks of timely ideas, insights and conversations on high-priority subjects from industry veterans with diverse backgrounds.