“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In this Tinder on Customers episode, Bonnie talks about the need for patience and a clear game plan when rolling out projects.
The Big Themes:
- Good, fast, or cheap – you can only pick two: Don’t shortchange your project results by not investing enough in user training and adoption activities.
- Garbage in – garbage out: There’s a reason you’re changing systems, and it’s easy to think that a new user interface will make it easy to clean up old information. Not so!
- Pick the best team: Make sure that the team you meet in the sales process is the same team that will stay with you during implementation.
- Big bang rarely works: The big-bang approach results in an implementation that has a positive and lasting impact. Most customers wish they’d been more patient and measured with the schedule.
The Big Quote: “The partner is really the one that is going to help make or break the success of the software that you purchased.”
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Cloud Wars Live Digital All-Stars
Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
This episode is brought to you by BMC Software.