“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In this Tinder on Customers episode, Bonnie talks about how actions taken by businesses in 2020 will impact their success in 2021.
The Big Themes:
- Shift in size, scope, and delivery: The pandemic has caused a shift from mega projects to more incremental work. Many large projects were put on hold and have been modified or scaled back.
- Systems integration market: Their world has been turned upside down with everyone working from home and travel restrictions. How are they coping?
- No customer conferences to “Press the Flesh”: All in-person events have been cancelled, which has made it difficult for smaller firms to get noticed.
- How have customer expectations changed: Systems integrators are so busy focused on challenging market conditions – and not focused on internal projects.
The Big Quote: “I think in 2021, the businesses that really stepped up this year are going to see the benefits next year, when things get back on track and we go back to some semblance of normal again.”
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Cloud Wars Live Digital All-Stars
Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
This episode is brought to you by BMC Software.