Cover image for "Know Your Why" podcast episode with Bonnie Tinder
Cover image for "Know Your Why" podcast episode with Bonnie Tinder

Know Your Why—Or Prepare to Fail | Tinder on Customers

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“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In this Tinder on Customers episode, Bonnie says that if you know your why, you can achieve business transformation through digital transformation.

Episode 8

The Big Themes:

  • Know your why. Don’t do projects with unclear outcomes or that do not solve a defined business issue/goal. Digital transformation only works if there’s actually a business transformation.
  • Integrations. They’re more important that you think, take longer and can be problematic. The less spaghetti, the less mess.
  • Your team will make or break your success. Pick the best partner, project leader, and internal team for your project, and if you don’t have a solid executive sponsor, you’re fighting an uphill battle. Don’t change your team mid-project if at all possible.
  • Control what you can control. Before your project gets approved, start getting your house in order. Clean up bad data before you start your project. Make sure you have a way to manage your project systematically throughout.

The Big Quote: “Customers and vendors celebrate this idea of go-live, like yay! And they have cakes and they take pictures and isn’t that great. But the reality is that’s really when the work begins.”

You can also stream this episode in audio-only format:

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Cloud Wars Live Digital All-Stars

Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.

This episode is brought to you by BMC Software.