Each month, “Araujo on Transformation” episodes feature conversations with Charles Araujo, founder of the Institute for Digital Transformation. We all hear a lot (too much?) about Digital Transformation, but Charles is working to ground that platitude in reality. An engaging speaker and best-selling author, Charles is spreading the gospel of business change through an equally human and technological lens. Today, we discuss how companies will navigate introducing radical new technology to customers.
The Big Themes:
- The power of trust: We’re trying to create a better experience – for our customers, our partners, and our employees. But navigating that trust is all-important.
- Avoiding the creepy factor: Tech companies who are applying this technology have to be very careful of how they leverage it.
- An actual video avatar: We understand that the computer’s not real – but if it comes in as a projected human, we respond to it in that way.
- Virtual agents and the customer experience: A core element of platforms across the spectrum, virtual agents are here to stay.
The Big Quote: “When I sit on some of these briefings with technology companies that are demoing some of this new technology, it’s staggering, it’s mind blowing.”
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Cloud Wars Live Digital All-Stars
Charles Araujo is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
This episode is brought to you by BMC Software.