Cover image for Cloud Wars Live podcast, titled "Native Digitals"
Cover image for Cloud Wars Live podcast, titled "Native Digitals"

Native Digitals, A New Category of Human | Lochhead on Different

3462 0

Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. Today, Christopher and I talk about the importance of finding a career you love, as work-life balance disappears.

Episode 21

The Big Themes:

  • Returning to the office: This isn’t really what native digitals want. Apple employees revolted, as did Google’s, prompting one of the largest technology companies in the world to backtrack.
  • The result of this macro trend: If you are 35 years old or younger you will progressively spend time, energy, and money improving and enhancing your digital life, not your physical life.
  • The stuff business: 140 million native digital Americans and Millennials and Gen Z grew up in an era where they watched how their parents pursuit of “stuff” didn’t really lead to anything meaningful.
  • A diamond is forever: This campaign eventually evolved into commercials in the late 1970’s where DeBeers quite literally defines how much a man should spend on an engagement ring.

The Big Quote:

  • “So what’s going on here when you’re native analog, your primary reality is a physical or analog reality.”
  • “This has profound implications for the way we work, but it’s a lot more than just that.”
You can also stream this episode in audio-only format:

Thanks for watching. For more like this, we recommend:

Follow Christopher on Twitter and LinkedIn for iconic and iconoclastic takes on what’s new and different.

Stream more from Lochhead on Different:

Cloud Wars Live Digital All-Stars

Christopher Lochhead is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2021. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.