Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. Today, Christopher and I talk about the importance of finding a career you love, as work-life balance disappears.
The Big Themes:
- Returning to the office: This isn’t really what native digitals want. Apple employees revolted, as did Google’s, prompting one of the largest technology companies in the world to backtrack.
- The result of this macro trend: If you are 35 years old or younger you will progressively spend time, energy, and money improving and enhancing your digital life, not your physical life.
- The stuff business: 140 million native digital Americans and Millennials and Gen Z grew up in an era where they watched how their parents pursuit of “stuff” didn’t really lead to anything meaningful.
- A diamond is forever: This campaign eventually evolved into commercials in the late 1970’s where DeBeers quite literally defines how much a man should spend on an engagement ring.
The Big Quote:
- “So what’s going on here when you’re native analog, your primary reality is a physical or analog reality.”
- “This has profound implications for the way we work, but it’s a lot more than just that.”
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Cloud Wars Live Digital All-Stars
Christopher Lochhead is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2021. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.