Cover image for Cloud Wars Live: Overcoming the Monetization of Rage
Cover image for Cloud Wars Live: Overcoming the Monetization of Rage

Overcoming the Monetization of Rage | Uphoff on Industry

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Each month, Tony Uphoff, visionary CEO of, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” will explore the innovations, upheavals, and breakthroughs reshaping the the world of manufacturing and industrial markets. Join Tony and me as we discuss disruptive new trends in the digital-industrial world. Today, we talk technology and media’s role in the monetization of rage—and how companies should respond in this moment.

Episode 15

In this episode: Tony starts off with Facebook and the monetization of rage that we’re all seeing on social platforms. As veterans of the tech and media industries, Tony and I reflect on how profoundly both have changed over the last several decades. In the sixties, we had a print-based world and a television-based world – and that’s it.

Today, Facebook and other media companies have changed those dynamics. Are they simply chronicling upheaval, or are they causing it? Tony quotes Crosby Stills Nash and Young: “Something’s happening here.” I say, “What it is ain’t exactly clear.” These young people are going to grow up with a set of expectations – and some of the more seasoned folks think it’s almost an instant disruption.

We conclude with Tony saying that it’s a time for listening. A time for us all to try to understand what is happening and don’t be too quick to volunteer opinions, “sloganeer,” or make public proclamations.

Also in this episode:

  • Employees are saying, “I’m good thanks – I’ll stay right at home”
  • Microsoft’s CEO Satya Nadella: two years of transformation crammed into two months
  • Everyone in the world is paying attention to Zoom
  • Email is the Rodney Dangerfield of digital platforms

You can also stream the audio-only version of this episode:

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Cloud Wars Live Digital All-Stars

Tony Uphoff is one of our regular Digital All-Stars. The All-Stars are experts who will appear in regular video podcasts focused on the critical themes shaping (and re-shaping!) the business world in the digital age of 2020. Our intention is to provide regular chunks of timely ideas, insights and conversations on high-priority subjects from industry veterans with diverse backgrounds.