Cloud Wars analysis: can Salesforce redefine CRM in 2020?

Salesforce Vs. SAP: Can Marc Benioff Win the Battle to Redefine CRM?

January 6, 2020
(Third in a series exploring the primary challenge facing each of the Cloud Wars Top 10 vendors going into 2020.)   Since the buyer-seller relationship today is managed primarily and sometimes exclusively by the customer, does the term “Customer Relationship Management” mean anything anymore? Yes, that question contains a bit of mushiness—after all, who cares
Is SAP or Oracle #1 in ERP?

SAP and Oracle’s Larry Ellison Just Can’t Agree: Who’s #1?

November 14, 2019
In case you thought one of the tech industry’s most bitterly contested rivalries was slowing down, both SAP and Oracle are making it perfectly clear that they’re just getting warmed up in their mutual quests to be the world’s #1 apps provider. At SAP’s Capital Markets Day with financial analysts earlier this week, newly named
SAP's executive board speaks during SAP Capital Markets Day

SAP after Bill McDermott: Crush Product Silos, Focus on Customer Success

November 13, 2019
In a 4-hour coming-out party with the financial-analyst community, SAP’s new co-CEOs fully committed to the company’s growth plans in the cloud and beyond, while vowing to make customer success SAP’s #1 priority and to exterminate product silos and low-growth vestiges of the company’s past. Speaking proudly of SAP’s heritage and the huge legacy of
Co-CEO Jen Morgan talks SAP CX Revenue and Qualtrics

Attention Salesforce: SAP CX Revenue Surges 75%, Key Exec Jumps Ship

October 22, 2019
While Salesforce’s CRM revenue is almost 10x that of SAP’s, newly named co-CEO Jennifer Morgan made it unmistakably clear in her first earnings call that SAP’s Qualtrics and CX business have become the primary growth drivers for the company. With long-time CEO Bill McDermott set to step down Dec. 31, Morgan and co-CEO Christian Klein
Salesforce announces new Manufacturing Cloud

Salesforce Invades SAP: Links Sales + ERP Data for Manufacturing

September 24, 2019
The intensifying competition between SAP and Salesforce for world leadership in enterprise SaaS ratcheted up a few notches last week as Salesforce promised to link sales and ERP data in its brand-new Manufacturing Cloud. The announcement from Salesforce is the latest in a series of moves and countermoves by two of the world’s largest and
Salesforce and SAP compete for customer-experience leadership

Salesforce vs. SAP: Who Will Lead the Customer-Experience Revolution?

August 26, 2019
While every Salesforce earnings call is a superlative-loaded celebration of unbridled enthusiasm and buoyant celebration for cofounder and co-CEO Marc Benioff, the one last week announcing the company’s first $4-billion quarter approached messianic rapture. “We’re at the beginning of an enormous wave of digital transformation... And Salesforce is at the center of this massive shift

Salesforce 2018 CRM Market Share Topped SAP, Oracle and Adobe—Combined!

June 19, 2019
In the world’s largest and fastest-growing enterprise-applications category, Salesforce racked up CRM market share of 19.5% in 2018. The combined share for SAP, Oracle and Adobe was 18.9%, Gartner said earlier this week. Pegging the market’s total size for 2018 at $48.2 billion, Gartner said the CRM sector grew 15.6% for the year and remains

Attention Workday, SAP and Oracle: Is Salesforce Jumping into HCM?

June 7, 2019
While I still believe there’s only a minuscule chance that Salesforce is getting into the HCM business, after this week’s stunning announcement about Microsoft and Oracle partnering up in the cloud, it’s probably best to never say never. With the enterprise-cloud marketplace undergoing tremendous growth and corporate customers showing massive appetites for cloud services of

How Microsoft, SAP and Adobe Plan to Revolutionize CRM and Rock Salesforce

March 29, 2019

If it’s true that your enemies are a good reflection of who you are, then it’s clear that Salesforce is a customer-company dynamo. Three of the world’s most-powerful companies have high hopes of carving into the huge market shares and growth rates that Salesforce has earned over the past decade as the undisputed king of CRM.

SAP’s Stunning Transformation: Qualtrics Already “Crown Jewel of Company”

February 8, 2019

After 47 years of helping companies in every industry around the world run their internal operations with highly structured efficiency, SAP is in the midst of a stunning transformation to becoming the world leader in helping businesses understand what’s going on in the minds of consumers in today’s Experience Economy. Proclaiming that newly acquired experience-management