Oracle Open World news

Oracle Apps in Transformation: Big Numbers, News Coming at Open World

September 12, 2019
With Oracle’s huge Open World customer conference coming next week in San Francisco, a LinkedIn blog post last night from applications leader Steve Miranda offered some compelling glimpses into what business customers can expect. I’ll get to the broader list in a moment. First, I wanted to look at with two revelations from Miranda that
Salesforce new ad campaign

Salesforce Demolishing “B2C” and “B2B” with Slick New Ad Campaign

September 11, 2019
Boiling down its meteoric 20-year history and vast product line to “We Bring Companies and Customers Together,” Salesforce has launched a new advertising and marketing campaign that will further obliterate the archaic models of B2C and B2B. In a blog post this morning, Salesforce CMO Stephanie Buscemi wrote, “Over the last six months, we’ve done
Oracle and Salesforce talk about customers in very different ways

Hey Oracle: 3 Lessons from Salesforce on Talking about Customers

August 29, 2019
In the Cloud Wars, earnings calls have become not only a formal disclosure of financial results but also a window into the strategic heart, mind and soul of these deeply transformative and world-changing companies. So I find it fascinating to observe the language leaders of the Cloud Wars Top 10 use as they make the
Salesforce and SAP compete for customer-experience leadership

Salesforce vs. SAP: Who Will Lead the Customer-Experience Revolution?

August 26, 2019
While every Salesforce earnings call is a superlative-loaded celebration of unbridled enthusiasm and buoyant celebration for cofounder and co-CEO Marc Benioff, the one last week announcing the company’s first $4-billion quarter approached messianic rapture. “We’re at the beginning of an enormous wave of digital transformation... And Salesforce is at the center of this massive shift
Thomas Kurian Google Cloud VMware deal

Why Google Cloud Extended Partnership with VMware: The Thomas Kurian Effect

August 13, 2019
From Google Cloud CEO Thomas Kurian’s very first public comments about his plans for reinvigorating the company, meeting and exceeding the needs of customers has been at the top of his list. Google’s always had superb cloud technology but, until Kurian’s arrival at the beginning of this year, it remained largely detached from the marketplace.

Why Google Cloud and Salesforce Are Pumping $18 Billion into Analytics and BI

June 11, 2019
Spending aggressively to enable data-driven customer success, Google Cloud and Salesforce are investing $18 billion through acquisitions to help their business customers deliver better experiences to their consumers by making those businesses smarter about how they use and leverage data. In another clear indicator that the business world is digitalizing rapidly and comprehensively, the bookend
Thanks to Mulesoft, Salesforce can put together a Customer 360 view for its partners.

Salesforce’s New Strategy: All-In on ‘Customer 360,’ Powered by MuleSoft

June 5, 2019
Claiming that CEOs have become virtual CIOs and chief digital officers, Salesforce is doubling down on its Customer 360 strategy as the digital-transformation phenomenon shifts from boardroom theory to full-blown execution. Founder and co-CEO Marc Benioff certainly used yesterday’s fiscal Q1 earnings call to showcase some impressive growth numbers. But his real purpose was to
Bob speaks with TJ Graven about Under Amrour's work with SAP and Qualtrics

Under Armour Targets Mass Personalization at Scale via SAP and Qualtrics

May 23, 2019
You gotta love the boldness and ambition of athletic-apparel maker Under Armour: “To inspire you with performance solutions you never knew you needed and can’t imagine living without.” In a highly competitive space with rapidly shifting go-to-market dynamics, Under Armour is focusing on hard-core fitness consumers who not only demand high-performance products but often expect
Google Cloud's strategy, according to Managing Director Will Grannis

Inside Google Cloud’s Strategy: Helping Customers Achieve the Unachievable

May 20, 2019
As the enterprise cloud becomes not only completely mainstream but also the unquestioned foundation for digital innovation, we’re launching a series called the Cloud Wars Top 10 Executive Insights to explore the leading vendors’ strategies. First up is Google Cloud, which is ranked at #7 on our Cloud Wars Top 10 list. In a recent