The Qualtrics Effect, which in the past few months has driven massive change not only among customers but also within parent company SAP, was underscored with great clarity yesterday by none other than SAP founder, chairman and icon Hasso Plattner. The significance of Plattner’s ringing endorsement for the new phenomenon of experience management—constant feedback with
No doubt, the quarterly numbers Microsoft posted yesterday were impressive and even startling. But the real kick in the pants were the subtle indications from CEO Satya Nadella that its enterprise-cloud business—now on a $40-billion annualized run rate—is only just starting to rock.
Six months ago when SAP announced plans to buy Qualtrics for $8 billion, the ankle-biters screeched, “They’re paying way too much!”Three months ago when SAP announced it was going to churn a tiny percentage of its workforce to ensure it could bring in top-priority skills for the future, the nickel-counters howled, “They’re gutting the company!”
As the digital revolution sweeps across every industry, the #1 business priority for CEOs has become creating and delivering great customer experiences. Specifically, experiences fashioned around what buyers want and need, rather than on what’s convenient for the seller.
If it’s indeed true that I Have Seen the Future of Enterprise Software and It Is SAP Qualtrics, then what impact will the Qualtrics Effect have on leading SaaS companies Salesforce, Oracle and Workday? Quick recap: I believe Qualtrics will profoundly shake up the enterprise-software business because it’s figured out a way to interconnect customer