IBM Cloud Unleashes its True Competitive Advantage: Tech Plus Industry Expertise

November 7, 2019
Blending technological and industry prowess that few if any competitors can match, IBM is fully exploiting its financial-services expertise by creating that industry’s first public-cloud platform with Bank of America as an anchor tenant. This superior combination of extensive cloud-computing capabilities with several decades of experience in managing mission-critical workloads for financial institutions across the
Why Customer Success Must be More Than a Slogan for Software Companies

Why “Customer Success” Must Be More Than a Slogan | Uphoff on Industry

September 24, 2019
Each month, Tony Uphoff, visionary CEO of Thomasnet.com, joins Cloud Wars Live for a recurring segment. “Uphoff on Industry” will explore the innovations, upheavals, and breakthroughs reshaping the the world of manufacturing and industrial markets. Join Tony and me as we discuss disruptive new trends in the digital-industrial world. These include how we design, source and manufacture
Oracle Open World news

Oracle Apps in Transformation: Big Numbers, News Coming at Open World

September 12, 2019
With Oracle’s huge Open World customer conference coming next week in San Francisco, a LinkedIn blog post last night from applications leader Steve Miranda offered some compelling glimpses into what business customers can expect. I’ll get to the broader list in a moment. First, I wanted to look at with two revelations from Miranda that
Salesforce new ad campaign

Salesforce Demolishing “B2C” and “B2B” with Slick New Ad Campaign

September 11, 2019
Boiling down its meteoric 20-year history and vast product line to “We Bring Companies and Customers Together,” Salesforce has launched a new advertising and marketing campaign that will further obliterate the archaic models of B2C and B2B. In a blog post this morning, Salesforce CMO Stephanie Buscemi wrote, “Over the last six months, we’ve done
Oracle and Salesforce talk about customers in very different ways

Hey Oracle: 3 Lessons from Salesforce on Talking about Customers

August 29, 2019
In the Cloud Wars, earnings calls have become not only a formal disclosure of financial results but also a window into the strategic heart, mind and soul of these deeply transformative and world-changing companies. So I find it fascinating to observe the language leaders of the Cloud Wars Top 10 use as they make the
Salesforce and SAP compete for customer-experience leadership

Salesforce vs. SAP: Who Will Lead the Customer-Experience Revolution?

August 26, 2019
While every Salesforce earnings call is a superlative-loaded celebration of unbridled enthusiasm and buoyant celebration for cofounder and co-CEO Marc Benioff, the one last week announcing the company’s first $4-billion quarter approached messianic rapture. “We’re at the beginning of an enormous wave of digital transformation... And Salesforce is at the center of this massive shift
Thomas Kurian Google Cloud VMware deal

Why Google Cloud Extended Partnership with VMware: The Thomas Kurian Effect

August 13, 2019
From Google Cloud CEO Thomas Kurian’s very first public comments about his plans for reinvigorating the company, meeting and exceeding the needs of customers has been at the top of his list. Google’s always had superb cloud technology but, until Kurian’s arrival at the beginning of this year, it remained largely detached from the marketplace.

Why Google Cloud and Salesforce Are Pumping $18 Billion into Analytics and BI

June 11, 2019
Spending aggressively to enable data-driven customer success, Google Cloud and Salesforce are investing $18 billion through acquisitions to help their business customers deliver better experiences to their consumers by making those businesses smarter about how they use and leverage data. In another clear indicator that the business world is digitalizing rapidly and comprehensively, the bookend
Thanks to Mulesoft, Salesforce can put together a Customer 360 view for its partners.

Salesforce’s New Strategy: All-In on ‘Customer 360,’ Powered by MuleSoft

June 5, 2019
Claiming that CEOs have become virtual CIOs and chief digital officers, Salesforce is doubling down on its Customer 360 strategy as the digital-transformation phenomenon shifts from boardroom theory to full-blown execution. Founder and co-CEO Marc Benioff certainly used yesterday’s fiscal Q1 earnings call to showcase some impressive growth numbers. But his real purpose was to