Why Google Cloud and Salesforce Are Pumping $18 Billion into Analytics and BI

June 11, 2019
Spending aggressively to enable data-driven customer success, Google Cloud and Salesforce are investing $18 billion through acquisitions to help their business customers deliver better experiences to their consumers by making those businesses smarter about how they use and leverage data. In another clear indicator that the business world is digitalizing rapidly and comprehensively, the bookend
Thanks to Mulesoft, Salesforce can put together a Customer 360 view for its partners.

Salesforce’s New Strategy: All-In on ‘Customer 360,’ Powered by MuleSoft

June 5, 2019
Claiming that CEOs have become virtual CIOs and chief digital officers, Salesforce is doubling down on its Customer 360 strategy as the digital-transformation phenomenon shifts from boardroom theory to full-blown execution. Founder and co-CEO Marc Benioff certainly used yesterday’s fiscal Q1 earnings call to showcase some impressive growth numbers. But his real purpose was to
Bob speaks with TJ Graven about Under Amrour's work with SAP and Qualtrics

Under Armour Targets Mass Personalization at Scale via SAP and Qualtrics

May 23, 2019
You gotta love the boldness and ambition of athletic-apparel maker Under Armour: “To inspire you with performance solutions you never knew you needed and can’t imagine living without.” In a highly competitive space with rapidly shifting go-to-market dynamics, Under Armour is focusing on hard-core fitness consumers who not only demand high-performance products but often expect
Google Cloud's strategy, according to Managing Director Will Grannis

Inside Google Cloud’s Strategy: Helping Customers Achieve the Unachievable

May 20, 2019
As the enterprise cloud becomes not only completely mainstream but also the unquestioned foundation for digital innovation, we’re launching a series called the Cloud Wars Top 10 Executive Insights to explore the leading vendors’ strategies. First up is Google Cloud, which is ranked at #7 on our Cloud Wars Top 10 list. In a recent

NHL and SAP Disrupt Century-Old Traditions, Boost Revenue and Fan Base

May 15, 2019
In the traditional world of the National Hockey League, where change has often been about as welcome as a slap shot to the collarbone, data-driven mobile innovations have begun winning the confidence of players, coaches and fans. In a conversation at SAP’s Sapphire event last week, the NHL’s senior VP of business development and innovation,
SAP founder Hasso Plattner and Qualtrics co-founder Jared Smith at Sapphire Now 2019

SAP Founder Hasso Plattner Vows New “Empathy for Users”: The Qualtrics Effect

May 9, 2019

The Qualtrics Effect, which in the past few months has driven massive change not only among customers but also within parent company SAP, was underscored with great clarity yesterday by none other than SAP founder, chairman and icon Hasso Plattner. The significance of Plattner’s ringing endorsement for the new phenomenon of experience management—constant feedback with

Ryan Smith of Qualtrics speaks about SAP's New positioning: "Experience Company"

SAP Unleashes Experience Economy (with Plug from Apple’s Tim Cook)

May 8, 2019
Unveiling its new position as “the Experience Company powered by the Intelligent Enterprise,” SAP opened its annual Sapphire event customer with an unmistakable commitment to making Qualtrics and experience management the centerpiece of the world’s largest enterprise-applications company. So why does this matter? Or is this “experience” thing just a frilly fad? A couple of
My Sapphire 2019 preview: questions SAP needs to answer

SAP Must Address 5 Big Questions At Sapphire Next Week

May 3, 2019
As SAP prepares to host 22,000 of its nearest and dearest next week in at its annual Sapphire event in Orlando, the #4 company on the Cloud Wars Top 10 needs to address several key questions for customers, employees, partners and other stakeholders.   Sapphire Now 2018 The good thing is that none of those