Bob speaks with TJ Graven about Under Amrour's work with SAP and Qualtrics

Under Armour Targets Mass Personalization at Scale via SAP and Qualtrics

May 23, 2019
You gotta love the boldness and ambition of athletic-apparel maker Under Armour: “To inspire you with performance solutions you never knew you needed and can’t imagine living without.” In a highly competitive space with rapidly shifting go-to-market dynamics, Under Armour is focusing on hard-core fitness consumers who not only demand high-performance products but often expect
Google Cloud's strategy, according to Managing Director Will Grannis

Inside Google Cloud’s Strategy: Helping Customers Achieve the Unachievable

May 20, 2019
As the enterprise cloud becomes not only completely mainstream but also the unquestioned foundation for digital innovation, we’re launching a series called the Cloud Wars Top 10 Executive Insights to explore the leading vendors’ strategies. First up is Google Cloud, which is ranked at #7 on our Cloud Wars Top 10 list. In a recent

NHL and SAP Disrupt Century-Old Traditions, Boost Revenue and Fan Base

May 15, 2019
In the traditional world of the National Hockey League, where change has often been about as welcome as a slap shot to the collarbone, data-driven mobile innovations have begun winning the confidence of players, coaches and fans. In a conversation at SAP’s Sapphire event last week, the NHL’s senior VP of business development and innovation,
SAP founder Hasso Plattner and Qualtrics co-founder Jared Smith at Sapphire Now 2019

SAP Founder Hasso Plattner Vows New “Empathy for Users”: The Qualtrics Effect

May 9, 2019

The Qualtrics Effect, which in the past few months has driven massive change not only among customers but also within parent company SAP, was underscored with great clarity yesterday by none other than SAP founder, chairman and icon Hasso Plattner. The significance of Plattner’s ringing endorsement for the new phenomenon of experience management—constant feedback with

Ryan Smith of Qualtrics speaks about SAP's New positioning: "Experience Company"

SAP Unleashes Experience Economy (with Plug from Apple’s Tim Cook)

May 8, 2019
Unveiling its new position as “the Experience Company powered by the Intelligent Enterprise,” SAP opened its annual Sapphire event customer with an unmistakable commitment to making Qualtrics and experience management the centerpiece of the world’s largest enterprise-applications company. So why does this matter? Or is this “experience” thing just a frilly fad? A couple of
My Sapphire 2019 preview: questions SAP needs to answer

SAP Must Address 5 Big Questions At Sapphire Next Week

May 3, 2019
As SAP prepares to host 22,000 of its nearest and dearest next week in at its annual Sapphire event in Orlando, the #4 company on the Cloud Wars Top 10 needs to address several key questions for customers, employees, partners and other stakeholders.   Sapphire Now 2018 The good thing is that none of those

SAP’s Brilliant Transformation: And They’ve Only Just Begun

April 25, 2019

Six months ago when SAP announced plans to buy Qualtrics for $8 billion, the ankle-biters screeched, “They’re paying way too much!”Three months ago when SAP announced it was going to churn a tiny percentage of its workforce to ensure it could bring in top-priority skills for the future, the nickel-counters howled, “They’re gutting the company!”

The SAP Qualtrics Effect: How Salesforce, Oracle and Workday Should Respond

March 12, 2019

If it’s indeed true that I Have Seen the Future of Enterprise Software and It Is SAP Qualtrics, then what impact will the Qualtrics Effect have on leading SaaS companies Salesforce, Oracle and Workday? Quick recap: I believe Qualtrics will profoundly shake up the enterprise-software business because it’s figured out a way to interconnect customer