As part of SAP’s wide-ranging new approach to working with hyperscalers and integrators to accelerate customers’ journeys to the cloud, Microsoft is hiring hundreds of dedicated SAP experts to sell SAP Cloud applications to Azure customers. SAP’s new ecosystem program is called “Embrace.” And it represents a shift to higher levels of customer-centric collaboration with
No doubt, the quarterly numbers Microsoft posted yesterday were impressive and even startling. But the real kick in the pants were the subtle indications from CEO Satya Nadella that its enterprise-cloud business—now on a $40-billion annualized run rate—is only just starting to rock.
As the digital revolution sweeps across every industry, the #1 business priority for CEOs has become creating and delivering great customer experiences. Specifically, experiences fashioned around what buyers want and need, rather than on what’s convenient for the seller.
The world’s three largest cloud vendors by revenue are likely to reach $23 billion in combined Q1 cloud revenue with Microsoft having an excellent chance to hit $10 billion and Amazon’s AWS cloud unit $8 billion along with the $5 billion IBM reported for cloud revenue last week.
In parallel but separate initiatives, both SAP and Microsoft are triggering new open-standards efforts to enhance data portability and systems compatibility across warehouses, factories and logistics networks.
Looking to gain mindshare and revenue in the booming global industrial sector, Microsoft hosted nine disruptive startups at the world’s largest manufacturing event in yet another example of how Microsoft’s innovative go-to-market strategies have become an enormous factor in its rise to the top.
If it’s true that your enemies are a good reflection of who you are, then it’s clear that Salesforce is a customer-company dynamo. Three of the world’s most-powerful companies have high hopes of carving into the huge market shares and growth rates that Salesforce has earned over the past decade as the undisputed king of CRM.