Gain insight into Microsoft's cloud strategy with Cloud Wars

Microsoft’s Cloud Strategy | Cloud Wars Top 10 Executive Insights

May 20, 2019
Here’s my conversation with Arpan Shah, who is the General Manager for Azure Infrastructure Marketing at Microsoft. As the tech companies in our Cloud Wars Top 10 rankings drive transformation not just in individual corporations but also in entire global industries, it’s essential for business executives to understand the strategic intentions of each of these vendors. That’s
SAP and Microsoft Embrace program announced at SAP Sapphire Now 2019

SAP and Microsoft Revolutionize the Cloud Market

May 13, 2019
It wasn’t part of a fancy multimedia announcement. No press release mentioned it. And there was no globally choreographed rollout. But the recent remarkable agreement that allows Microsoft to begin selling SAP’s enterprise cloud applications will have a massive impact across the entire technology industry by opening the way for innovative go-to-market strategies that might
SAP's Jen Morgan shares a sapphire 2019 update: microsoft will help sell SAP applications

Microsoft Begins Selling SAP Applications As Cloud Ecosystem Evolves

May 8, 2019

As part of SAP’s wide-ranging new approach to working with hyperscalers and integrators to accelerate customers’ journeys to the cloud, Microsoft is hiring hundreds of dedicated SAP experts to sell SAP Cloud applications to Azure customers. SAP’s new ecosystem program is called “Embrace.” And it represents a shift to higher levels of customer-centric collaboration with

Sean Ammirati speaks on Qualtrics and Moonshots for Cloud Wars Live

Disney+/Netflix, Qualtrics, and Moonshots | Ammirati on Innovation

May 1, 2019
Each month, "Ammirati on Innovation" episodes will look at ways that the disruptive-startup mentality is spreading beyond young entrepreneurs to big established corporations. Serial entrepreneur, venture capitalist and Carnegie Mellon B-school professor Sean Ammirati, who sits at the intersection of these high-change dynamics, provides insight. Episode 2 In this episode, Sean and I celebrate big, legacy

How Microsoft, SAP and Adobe Plan to Revolutionize CRM and Rock Salesforce

March 29, 2019

If it’s true that your enemies are a good reflection of who you are, then it’s clear that Salesforce is a customer-company dynamo. Three of the world’s most-powerful companies have high hopes of carving into the huge market shares and growth rates that Salesforce has earned over the past decade as the undisputed king of CRM.