Oracle focuses in on CX

Larry Ellison Takes on Salesforce and SAP as Oracle Intensifies CX Battle

October 26, 2020
After two decades of CRM being all about sales and marketing and nothing but, Oracle has joined SAP in leapfrogging that traditional approach dominated by Salesforce with CX portfolios that enrich business insights with data from ERP and HCM systems. (On my weekly Cloud Wars Top 10 rankings, Salesforce is #3, SAP is #5, and
SAP CX Engineer

SAP Versus Salesforce: Is Marc Benioff Missing the CX Boom?

October 22, 2020
After two uninterrupted decades of outmaneuvering every competitor and embracing The Customer earlier and more intimately than anyone else, is it possible that Marc Benioff, Salesforce CEO and global thought-leader, has been so wedded to CRM that he’s missed the CX revolution? Salesforce #3, SAP #5 on Cloud Wars Top 10 Has Benioff let rival
SAP CEO Christian Klein emphasizes the company's focus on CX

Can SAP Leapfrog Salesforce by Going All-In on CX plus ERP?

October 15, 2020
As the world’s largest vendor of enterprise apps takes on the world’s largest vendor of cloud apps, SAP and Salesforce are offering wildly different approaches to helping businesses achieve the customer-centric capabilities essential for success in the digital economy. (In my weekly Cloud Wars Top 10 rankings, Salesforce is #3 and SAP is #5.) At
Salesforce's Marc Benioff has a message for other CEOs

Salesforce’s Marc Benioff Dishes Tough Love to Passive CEOs: ‘Get Out of Paralysis!’

September 25, 2020
Raising the alarm that too many CEOs are sleep-walking their way through the massive disruptions rocking our world, Salesforce founder Marc Benioff yesterday warned top executives that today’s passivity will lead to tomorrow’s irrelevance. (Salesforce is #3 on my Cloud Wars Top 10 weekly rankings of the largest and most-influential enterprise-tech companies in the world.)
Snowflake IPO Made Salesforce and Warren Buffett Bullish

Snowflake: IPO That Made Salesforce and Warren Buffett Bullish

September 12, 2020
(Editor’s note: This article by Jiri Kram was originally published on LinkedIn on Sept. 10. Jiri has published several articles here at Cloud Wars over the past six months, and as with all of his other insightful and compelling pieces, this article reflects Jiri’s informed views and does not necessarily reflect the views of Cloud Wars. In
SAP Exits Mainstream CRM for ‘Focused’ Segments

Salesforce-SAP Showdown: SAP Exits Mainstream CRM for ‘Focused’ Segments

September 11, 2020
Two years after former CEO Bill McDermott vowed that SAP would take the CRM market by storm and spent $8 billion on Qualtrics to help do so, SAP is conceding the broad mainstream CRM market to Salesforce and will pursue only certain specific segments. That revelation came earlier this week from SAP CFO Luka Mucic
Snowflake CEO Frank Slootman predicted the power of the cloud, now Snowflake receives $500 million in investments

Snowflake CEO: Cloud Is ‘Biggest Thing Ever in the World of Computing’

September 9, 2020
With Salesforce and Warren Buffet yesterday investing about $500 million in cloud-storage superstar Snowflake, bear in mind that 7 months ago Snowflake CEO Frank Slootman said the cloud represents the biggest and most-dynamic market the computer industry has ever seen. Bolstered by the infusion from Salesforce--#3 on the Cloud Wars Top 10 and arguably the
Salesforce company logo on a physical sign

Can Salesforce Become the Next Trillion-Dollar Company?

September 5, 2020
(Editor’s note: This article by Jiri Kram was originally published on LinkedIn on Aug. 30. Jiri has published several articles here at Cloud Wars over the past six months, and as with all of his other insightful and compelling pieces, this article reflects Jiri’s informed views and does not necessarily reflect the views of Cloud
Ten Key Takeaways from Salesforce CEO Marc Benioff's Q2 Earnings Call

The Magic of Marc Benioff: 10 Key Drivers Behind Salesforce Q2 Surge

September 3, 2020
After the market cap of Salesforce experienced a single-day surge of $50 billion after it announced blowout financial results despite the global pandemic, the most obvious question is this: how in the world did they do that? To offer some perspective, that $50 billion jump—generated in a single day—is bigger than the entire market cap