Will Marc Benioff announce that Salesforce is moving its cloud operations from Oracle to AWS?

Will Salesforce Dump Oracle and Pick AWS? An Insider’s Perspective

October 7, 2019
The long-running love-hate thing between Oracle and Salesforce could boil over next month if Salesforce uses its massive Dreamforce extravaganza to announce that it’s shifting its cloud operations from Oracle to Amazon’s AWS. That’s the scenario offered in a compelling LinkedIn post by Jiri Kram. In the October 4 piece, Kram builds his case on
Salesforce announces new Manufacturing Cloud

Salesforce Invades SAP: Links Sales + ERP Data for Manufacturing

September 24, 2019
The intensifying competition between SAP and Salesforce for world leadership in enterprise SaaS ratcheted up a few notches last week as Salesforce promised to link sales and ERP data in its brand-new Manufacturing Cloud. The announcement from Salesforce is the latest in a series of moves and countermoves by two of the world’s largest and
Salesforce new ad campaign

Salesforce Demolishing “B2C” and “B2B” with Slick New Ad Campaign

September 11, 2019
Boiling down its meteoric 20-year history and vast product line to “We Bring Companies and Customers Together,” Salesforce has launched a new advertising and marketing campaign that will further obliterate the archaic models of B2C and B2B. In a blog post this morning, Salesforce CMO Stephanie Buscemi wrote, “Over the last six months, we’ve done
Oracle and Salesforce talk about customers in very different ways

Hey Oracle: 3 Lessons from Salesforce on Talking about Customers

August 29, 2019
In the Cloud Wars, earnings calls have become not only a formal disclosure of financial results but also a window into the strategic heart, mind and soul of these deeply transformative and world-changing companies. So I find it fascinating to observe the language leaders of the Cloud Wars Top 10 use as they make the
Salesforce and SAP compete for customer-experience leadership

Salesforce vs. SAP: Who Will Lead the Customer-Experience Revolution?

August 26, 2019
While every Salesforce earnings call is a superlative-loaded celebration of unbridled enthusiasm and buoyant celebration for cofounder and co-CEO Marc Benioff, the one last week announcing the company’s first $4-billion quarter approached messianic rapture. “We’re at the beginning of an enormous wave of digital transformation... And Salesforce is at the center of this massive shift
Marc Benioff and Salesforce are driving big SaaS revenue, along with Workday

How Big Is SaaS? Salesforce and Workday Revenue Could Hit $20B This Year

August 20, 2019
SaaS pioneers and long-time enterprise-apps allies Salesforce and Workday have a great chance to generate a total of $20 billion in revenue this calendar year. This reflects not only the two companies' impressive ongoing growth, but also the overall vibrancy of the dynamic SaaS segment of the market. The lion’s share of that $20-billion projection

Arms Race in the Cloud: Google, IBM, Salesforce, SAP Lock In on Data

June 27, 2019
Top cloud vendors are buying, building and partnering their way into the booming business for data analytics, data management and data visualization as business customers demand easy-to-use and modern data solutions that support multi-cloud and hybrid-cloud environments. For those business customers, the rapidly escalating demands of the digital age require enhanced abilities to manage, analyze,

Salesforce 2018 CRM Market Share Topped SAP, Oracle and Adobe—Combined!

June 19, 2019
In the world’s largest and fastest-growing enterprise-applications category, Salesforce racked up CRM market share of 19.5% in 2018. The combined share for SAP, Oracle and Adobe was 18.9%, Gartner said earlier this week. Pegging the market’s total size for 2018 at $48.2 billion, Gartner said the CRM sector grew 15.6% for the year and remains

Why Google Cloud and Salesforce Are Pumping $18 Billion into Analytics and BI

June 11, 2019
Spending aggressively to enable data-driven customer success, Google Cloud and Salesforce are investing $18 billion through acquisitions to help their business customers deliver better experiences to their consumers by making those businesses smarter about how they use and leverage data. In another clear indicator that the business world is digitalizing rapidly and comprehensively, the bookend
The Cloud Wars Top 10 Report Card for June 2019

Grading the World’s Top 10 Cloud Vendors: The Cloud Wars Report Card

June 10, 2019
As the enterprise cloud becomes without question the foundation for digital business, how are the world’s top cloud-computing vendors stacking up? Let’s pass out some grades for the vendors making up the Cloud Wars Top 10. #1 Microsoft. Its Azure cloud continues to grow at breathtaking rates (for the 3 months ended March 31, Azure