Bob speaks with TJ Graven about Under Amrour's work with SAP and Qualtrics

Under Armour Targets Mass Personalization at Scale via SAP and Qualtrics

May 23, 2019
You gotta love the boldness and ambition of athletic-apparel maker Under Armour: “To inspire you with performance solutions you never knew you needed and can’t imagine living without.” In a highly competitive space with rapidly shifting go-to-market dynamics, Under Armour is focusing on hard-core fitness consumers who not only demand high-performance products but often expect
On the ground with Under Armour SVP of Global IT TJ Graven

TJ Graven, Under Armour SVP of Global IT | Q&A at Sapphire Now 2019

May 21, 2019
Cloud Wars caught up with TJ Graven, Under Armour's Senior Vice President of Global IT, for an exclusive interview at SAP Sapphire Now 2019 in Orlando. As a long-term customer of Qualtrics and now of SAP, the Under Armour team has a unique perspective to share. Because the company is already gaining an enhanced understanding
On the ground for the Cloud Wars interview with Qualtrics CEO Ryan Smith

SAP Qualtrics CEO Ryan Smith: ‘I Was Alone for 17 Years—I Know What That’s Like’

May 21, 2019
Six months ago, SAP announced its plan to spend $8 billion to acquire experience-management unicorn Qualtrics, a company whose revenue was 1/50th of SAP’s. Today, SAP has rebranded itself as “the experience company powered by the Intelligent Enterprise.” This is a remarkable adjustment from its traditional “intelligent enterprise” promise—and an unmistakable sign of just how
Bob talks with Qualtrics CEO Ryan Smith at SAP Sapphire Now 2019

Qualtrics CEO Ryan Smith | Q&A at SAP Sapphire Now 2019

May 17, 2019
Cloud Wars caught up with Qualtrics CEO Ryan Smith during SAP's big Sapphire 2019 event in Orlando. About 6 months after agreeing to an acquisition by SAP and about 3 months after the deal was completed, the Qualtrics co-founder and Chief Executive had some compelling insights and stories to share. We discussed how SAP's global

SAP CEO Bill McDermott | Exclusive Q&A at Sapphire Now 2019

May 16, 2019
In an exclusive interview during SAP’s big Sapphire 2019 event in Orlando, SAP CEO Bill McDermott sat down with Cloud Wars to talk the past, present, and future of his company. On the heels of his second main-stage keynote of the conference, McDermott described SAP’s sweeping transformation, its breakthrough acquisition of Qualtrics, the strategic significance

NHL and SAP Disrupt Century-Old Traditions, Boost Revenue and Fan Base

May 15, 2019
In the traditional world of the National Hockey League, where change has often been about as welcome as a slap shot to the collarbone, data-driven mobile innovations have begun winning the confidence of players, coaches and fans. In a conversation at SAP’s Sapphire event last week, the NHL’s senior VP of business development and innovation,
SAP and Microsoft Embrace program announced at SAP Sapphire Now 2019

SAP and Microsoft Revolutionize the Cloud Market

May 13, 2019
It wasn’t part of a fancy multimedia announcement. No press release mentioned it. And there was no globally choreographed rollout. But the recent remarkable agreement that allows Microsoft to begin selling SAP’s enterprise cloud applications will have a massive impact across the entire technology industry by opening the way for innovative go-to-market strategies that might
SAP founder Hasso Plattner and Qualtrics co-founder Jared Smith at Sapphire Now 2019

SAP Founder Hasso Plattner Vows New “Empathy for Users”: The Qualtrics Effect

May 9, 2019

The Qualtrics Effect, which in the past few months has driven massive change not only among customers but also within parent company SAP, was underscored with great clarity yesterday by none other than SAP founder, chairman and icon Hasso Plattner. The significance of Plattner’s ringing endorsement for the new phenomenon of experience management—constant feedback with

Ryan Smith of Qualtrics speaks about SAP's New positioning: "Experience Company"

SAP Unleashes Experience Economy (with Plug from Apple’s Tim Cook)

May 8, 2019
Unveiling its new position as “the Experience Company powered by the Intelligent Enterprise,” SAP opened its annual Sapphire event customer with an unmistakable commitment to making Qualtrics and experience management the centerpiece of the world’s largest enterprise-applications company. So why does this matter? Or is this “experience” thing just a frilly fad? A couple of