Under Armour Targets Mass Personalization at Scale via SAP and Qualtrics
You gotta love the boldness and ambition of athletic-apparel maker Under Armour: “To inspire you with performance solutions you never knew you needed and can’t imagine living without.” In a highly competitive space with rapidly shifting go-to-market dynamics, Under Armour is focusing on hard-core fitness consumers who not only demand high-performance products but often expect