On the ground for the Cloud Wars interview with Qualtrics CEO Ryan Smith

SAP Qualtrics CEO Ryan Smith: ‘I Was Alone for 17 Years—I Know What That’s Like’

May 21, 2019
Six months ago, SAP announced its plan to spend $8 billion to acquire experience-management unicorn Qualtrics, a company whose revenue was 1/50th of SAP’s. Today, SAP has rebranded itself as “the experience company powered by the Intelligent Enterprise.” This is a remarkable adjustment from its traditional “intelligent enterprise” promise—and an unmistakable sign of just how
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Google Cloud's strategy, according to Managing Director Will Grannis

Inside Google Cloud’s Strategy: Helping Customers Achieve the Unachievable

May 20, 2019
As the enterprise cloud becomes not only completely mainstream but also the unquestioned foundation for digital innovation, we’re launching a series called the Cloud Wars Top 10 Executive Insights to explore the leading vendors’ strategies. First up is Google Cloud, which is ranked at #7 on our Cloud Wars Top 10 list. In a recent
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NHL and SAP Disrupt Century-Old Traditions, Boost Revenue and Fan Base

May 15, 2019
In the traditional world of the National Hockey League, where change has often been about as welcome as a slap shot to the collarbone, data-driven mobile innovations have begun winning the confidence of players, coaches and fans. In a conversation at SAP’s Sapphire event last week, the NHL’s senior VP of business development and innovation,
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SAP and Microsoft Embrace program announced at SAP Sapphire Now 2019

SAP and Microsoft Revolutionize the Cloud Market

May 13, 2019
It wasn’t part of a fancy multimedia announcement. No press release mentioned it. And there was no globally choreographed rollout. But the recent remarkable agreement that allows Microsoft to begin selling SAP’s enterprise cloud applications will have a massive impact across the entire technology industry by opening the way for innovative go-to-market strategies that might
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SAP founder Hasso Plattner and Qualtrics co-founder Jared Smith at Sapphire Now 2019

SAP Founder Hasso Plattner Vows New “Empathy for Users”: The Qualtrics Effect

May 9, 2019

The Qualtrics Effect, which in the past few months has driven massive change not only among customers but also within parent company SAP, was underscored with great clarity yesterday by none other than SAP founder, chairman and icon Hasso Plattner. The significance of Plattner’s ringing endorsement for the new phenomenon of experience management—constant feedback with

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Ryan Smith of Qualtrics speaks about SAP's New positioning: "Experience Company"

SAP Unleashes Experience Economy (with Plug from Apple’s Tim Cook)

May 8, 2019
Unveiling its new position as “the Experience Company powered by the Intelligent Enterprise,” SAP opened its annual Sapphire event customer with an unmistakable commitment to making Qualtrics and experience management the centerpiece of the world’s largest enterprise-applications company. So why does this matter? Or is this “experience” thing just a frilly fad? A couple of
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SAP's Jen Morgan shares a sapphire 2019 update: microsoft will help sell SAP applications

Microsoft Begins Selling SAP Applications As Cloud Ecosystem Evolves

May 8, 2019

As part of SAP’s wide-ranging new approach to working with hyperscalers and integrators to accelerate customers’ journeys to the cloud, Microsoft is hiring hundreds of dedicated SAP experts to sell SAP Cloud applications to Azure customers. SAP’s new ecosystem program is called “Embrace.” And it represents a shift to higher levels of customer-centric collaboration with

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Understanding the New SAP: 10 Key Insights as Sapphire 2019 Kicks Off

May 6, 2019
As SAP prepares to roll out the future of the intelligent enterprise at Sapphire over the next few days, here are 10 timely perspectives to help you understand where the company stands today, where it’s headed, and why it expects to outperform its competitors. 1. SAP’s financial position has never been stronger. To compete and
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My Sapphire 2019 preview: questions SAP needs to answer

SAP Must Address 5 Big Questions At Sapphire Next Week

May 3, 2019
As SAP prepares to host 22,000 of its nearest and dearest next week in at its annual Sapphire event in Orlando, the #4 company on the Cloud Wars Top 10 needs to address several key questions for customers, employees, partners and other stakeholders.   Sapphire Now 2018 The good thing is that none of those
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