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Can Salesforce Keep Growing? Five Possibilities for Marc Benioff

May 9, 2020

Editor’s note: This article was contributed to Cloud Wars by Jiri Kram, a solution architect who studied Fintech at MIT and specializes in cloud computing and blockchain. He is a highly respected commentator on LinkedIn, where he originally published this piece on May 6. This article marks Jiri’s third appearance on Cloud Wars; you can

COVID-19 Snapshots: 5 Tech CEOs Embrace Pandemic’s ‘New Normal’

April 20, 2020

The COVID-19 pandemic that has turned the lives of billions of people upside-down in a matter of weeks has also provided some compelling moments for five of the world’s most-influential tech CEOs. The global turmoil wrought by this novel coronavirus has underscored a vital point that we sometimes overlook: CEOs are, in spite of certain

Marc Benioff: The Extraordinary Ascendancy of a Global Leader

April 10, 2020

The striking thing about Salesforce’s remarkable overnight transformation from glitzy software company to gritty global procurement powerhouse is that, under Marc Benioff’s leadership, it doesn’t really seem so extraordinary. Well into his third decade of running one of the most innovative and successful software companies the world has ever known, Benioff somehow finds ways to

Microsoft, Amazon and Salesforce’s Exceptional Leadership in Confronting COVID-19

March 26, 2020

While many of the world’s leading tech companies continue to make meaningful and enduring contributions to the battle against COVID-19, the three companies whose efforts have been most significant are Microsoft, Amazon and Salesforce. I don’t think it’s a coincidence that their standout leadership and innovative approaches during the unprecedented global COVID-19 crisis mirror their

Tech’s Coronavirus Response: What Salesforce, ServiceNow and Workday Are Doing

March 18, 2020

As the global disruption of COVID-19 (or coronavirus) intensifies, major tech vendors are reaching out in a variety of ways to support and engage with employees, contractors and other stakeholders. This is the first in an ongoing series exploring those responses. While no doubt all of the superb companies in the Cloud Wars Top 10

Graphic showing how Salesforce and Tableau deliver Customer 360

Marc Benioff’s Next Big Challenge: Make Salesforce a Data-Analytics Powerhouse

March 2, 2020

Several months after refocusing his entire company around its ‘Customer 360’ strategy, Salesforce CEO Marc Benioff now says the Tableau acquisition is transforming Customer 360 from a unified data approach to a decision-making engine. In Salesforce’s dazzling Q4 earnings release that featured not only blowout financials but also the unexpected departure of co-CEO Keith Block,

Salesforce CEO Marc Benioff, whose company is nearing a $20 billion run rate

Salesforce Shock & Awe: Growth Accelerates as Run Rate Hits $20 Billion

February 28, 2020

The scary thing about Salesforce and its record-busting fiscal Q4 is that the company’s growth rate is accelerating. as the company is about to hit a $20-billion annualized run rate. Yes, acquisitions have played some part in that—but not that much of a role. The inescapable fact is that over the past five quarters, the

Keith Block, the former co-CEO of Salesforce, speaks onstage

How Marc Benioff’s Vision for Salesforce’s Future Triggered Executive Shuffle

February 27, 2020

Over the last 6-1/2 years, Keith Block helped Marc Benioff do what few corporations have ever done before. But in a classic case of “what got us here won’t get us there,” Benioff leveraged the occasion of Salesforce’s record Q4 and fiscal-2020 earnings results to announce the departure of Block and continue staffing up his

Salesforce Vs. SAP: Can Marc Benioff Win the Battle to Redefine CRM?

January 6, 2020

(Third in a series exploring the primary challenge facing each of the Cloud Wars Top 10 vendors going into 2020.) Since the buyer-seller relationship today is managed primarily and sometimes exclusively by the customer, does the term “Customer Relationship Management” mean anything anymore? Yes, that question contains a bit of mushiness—after all, who cares

Salesforce pivots to data with Mulesoft and Tableau

Salesforce, Pivoting to Data, Showcases Game-Changers MuleSoft and Tableau

December 5, 2019

While the Salesforce story usually centers on its high-growth CRM clouds, company executives are lavishing extreme praise on the recent acquisitions of MuleSoft and Tableau for transforming Marc Benioff’s company into a truly strategic player. In Salesforce’s fiscal Q3 earnings call this week, Benioff and his colleagues appropriately highlighted excellent growth numbers for their Sales,

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